Berkley

Marketing Technology Lead

Location Name AZ, Scottsdale - 14902 N 73rd Street
ID
2022-6677
Date Posted
2 months ago(10/4/2022 9:54 AM)
Company
Berkley Aspire
Primary Location
US-AZ-Scottsdale
Category
Sales/Marketing

Company Details

Berkley_Aspire_Logo

 

Berkley Aspire is passionate about making excess and surplus lines business easy to transact. We differentiate ourselves by continually innovating to bring market-leading technology and services to our agents and their clients. From direct bill with installments, to not requiring renewal applications for 80% of our small business policies, we focus on making it easy, expeditious, and efficient for agents and consumers.

 

Berkley Aspire writes from small, minimum premium, policies to accounts over six figures. We offer General Liability, Property, Inland Marine and Excess policies through Berkley appointed agencies in 49 states.

Responsibilities

 

The Marketing Technology Lead is a role focused on developing solutions that benefit the underwriting, distribution, and executive leadership teams. The person in this role will help share content and facilitate the flow of information. Key areas of responsibility are leading the creation of a mobile-optimized marketing “dashboard” for Aspire, leveraging the capabilities of Salesforce to greater advantage, and helping to manage certain digital properties. Some familiarity with HTML coding is a bonus but is not a requirement. Down the road, the opportunity to lead cross-functional teams in planning, organizing, and executing projects may present itself.

Responsibilities –

 

  • Lead creation of marketing dashboard.
  • Deploy CRM/Salesforce for Aspire.
  • Manage third-party data set integrations.
  • Recommend improvements to Aspire web site, agent portal, and intranet.
  • Deploy analytics to digital properties, email campaigns, social media accounts, and webinars to gather customer insights and drive engagement.
  • Deploy content across multiple channels.
  • Support ELT (Executive Leadership Team), marketing and communications team, distribution teams.
  • Collaborate with other Aspire personnel and segment-wide teams.
  • Other duties as assigned.

 

Qualifications

  • Working knowledge and solid understanding of Salesforce and experience developing digital tools and resources to support business development.
  • Effective communicator.
  • Ability to think “out-of-the-box.”
  • Collaborative team player.
  • Focused on outcomes and deadline conscious.
  • Receptive to new ideas and willing to pivot if necessary.
  • Strong attention to detail.
  • Bachelor’s degree preferred, though not required.
  • Some experience within the insurance industry is desired, though not required.

 

 

Berkley Core Competencies

Accountability

Communication

Customer Focus and Teamwork

Flexibility

Innovation and Initiative

 

Must be fully vaccinated and remain fully vaccinated against COVID-19*, unless prohibited by law. 

The Company is an equal employment opportunity employer. 

 

*Per the CDC, fully vaccinated means at least 2 weeks after (1) a second dose in a 2-dose series, or (2) a single-dose vaccine, and this status and definition applies to COVID-19 vaccines currently authorized for emergency use or approved by the U.S. Food and Drug Administration.

Additional Company Details

The Company is an equal employment opportunity employer.

Additional Requirements

Must be fully vaccinated and remain fully vaccinated against COVID-19*, unless prohibited by law.

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