Digital Marketing Specialist

Location Name IL, Schaumburg - 425 N Martingale Road
Date Posted
1 year ago(1/8/2020 6:07 PM)
WRBC Support Services
Primary Location

Company Details


"Our Company provides a state of predictability which allows brokers and agents to act with confidence."


Founded in 1967, W. R. Berkley Corporation has grown from a small investment management firm into one of the largest commercial lines property and casualty insurers in the United States.


Along the way, we’ve been listed on the New York Stock Exchange, seen our revenue soar well past $7 billion, and become a well-respected Fortune 500 Company.


Today, the Berkley brand comprises 53 Berkley companies worldwide. Still managed by our founder and largest shareholder, W. R. Berkley Corporation is well-positioned to respond to opportunities for future growth.


In April 2017, W. R. Berkley Corporation celebrated the 50th anniversary of its founding.





  • In collaboration with the marketing team, develop, execute, and manage integrated digital marketing campaigns for W.R. Berkley and our 50+ operating units (OUs) worldwide.
  • Help create, build, execute and monitor email campaigns—establish metrics, monitor and report performance for each campaign.
  • Help create, build, deploy and assess webinars using GoToWebinar
  • Offer a solid understanding of Google Analytics and other digital marketing analytic tools to assess campaign metrics
  • Working knowledge of automated marketing platforms such as HubSpot and Marketing Cloud, and the ability to collaborate and implement initiatives and campaigns within such platforms
  • Execute corporate website changes as needed within Kentico  
  • Maintain and enhance the Corporate Marketing portal within SharePoint
  • Identify trends, insights and emerging technologies within the digital marketing space that will best support the Berkley brand and its various operating units
  • General support of corporate marketing initiatives that may not be digital in nature



Required skills and knowledge:


  • Experience with various digital marketing channels, SEO and SEM strategies and possess the ability to execute
  • Experience working with content management systems (CMS) such as WordPress and Kentico
  • Basic knowledge of marketing automation platforms, such as HubSpot or Marketing Cloud
  • Knowledge of Google applications such as Google Analytics, Google Tag Manager, and Google Ads
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
  • Strong communication and writing skills
  • 10% travel (may be required)


Experience and Education:


  • BS or BA degree in marketing or related studies (preferred)
  • 3+ years of experience in digital marketing, marketing automation, and/or SEM for B2B strategies


Characteristics to succeed:


  • Thrive collaboratively, yet autonomous needing little direction
  • Aspire a professional, corporate career environment that offers excellent financial stability and career growth
  • People-oriented—enjoy interacting with people and team projects
  • Detail-oriented and dependable
  • Enjoy flexibility and creative thinking



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