Berkley

  • Marketing Strategist

    Location Name MA, Marlborough - 400 Donald J Lynch Boulevard
    ID
    2019-3401
    Date Posted
    3 months ago(11/26/2019 11:21 AM)
    Company
    Berkley Accident & Health
    Primary Location
    US-MA-Marlborough
    Category
    Sales/Marketing
  • Company Details

    Berkley_Accident_&_Health_Logo

    Responsibilities

    Are you passionate about understanding client needs, telling stories with data, and using technology to improve marketing effectiveness? If so, we can put you to work as our Marketing Strategist working on challenging projects that will let you make your mark. In this newly created position, you’ll develop and implement research and marketing automation strategies. You’ll serve in a highly visible role, working with others across the organization to improve customer insights, thought leadership, and marketing measurement. You can drive projects that matter to our continued growth. This is a great opportunity to help build the marketing infrastructure for a rapidly growing business.  Duties and responsibilities include but are not limited to:

    Research and consulting

    • Develop and execute a strategy to gather customer feedback
    • Lead research efforts to collect broker and marketplace insights
    • Analyze research and share insights with the leadership team to inform our long-term business strategy
    • Collaborate with corporate marketing on joint strategic marketing programs
    • Work on other quantitative and qualitative research projects and manage external vendors

    Thought leadership

    • Help us become a thought leader in the marketplace through internal and external research
    • Help translate research into stories through white papers, videos, and other content
    • Develop and execute a strategy to gather and document customer testimonials and case studies

    Technology and content delivery

    • Identify ways to make our marketing content scalable to accommodate business growth
    • Develop and execute strategies for automated content delivery, such as: content management systems, slide repositories, webinars, podcasts, videos, Salesforce campaigns, and other martech tools
    • Act as owner of our content management technology and provide reporting to track and assess the success of content and campaigns
    • Stay informed on solutions to improve our marketing processes through the use of technology and results tracking and recommend ideas for improvement
    • Set annual project plans and research, recommend, and manage vendors

    Qualifications

    • Bachelor’s Degree in Marketing, Communications or other related field
    • 5-8 years of experience with marketing research and/or marketing automation tools
    • Self-directed outlook, with the ability to take a strategic vision and turn it into a plan of action
    • Experience in the insurance and/or financial services industries ideal
    • Proven track record of project management, juggling multiple projects simultaneously, and strong attention to detail
    • Strong critical thinking and analytical skills
    • Excellent verbal and written communication skills and a talent for translating research into stories
    • Ability to work independently or in a team and to collaborate with outside vendors

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