Berkley

  • Marketing Director

    Location Name KS, Overland Park
    ID
    2019-2321
    Date Posted
    1 month ago(2/5/2019 8:54 AM)
    Company
    Intrepid Direct Insurance Agency
    Primary Location
    US-KS-Overland Park
    Category
    Sales/Marketing
  • Company Details

    Intrepid_Logo

     

    W. R. Berkley’s newest Property and Casualty company, Intrepid Direct Insurance, is an innovative company. Our vision is to create the most efficient insurance experience for our customers through the use of technology and our team’s deep knowledge of the insured’s industry. Our start-up team will be “A” level insurance industry talent and long-term thinkers. Our team will be ready to assist our customers to assure they are properly insured and have a great service experience.

    Responsibilities

    The Marketing Director role is multifaceted and will be a leader at Intrepid Direct; the director will develop our brand, our voice, setting the road map for our marketing vision, learning about customers’ needs, and working collaboratively with team members. Also executing on a mass marketing to drive our success; email campaigns, paid search, PR, advertising, etc. Then assisting in creating the road map of our ultimate marketing vision and needs. The following are some examples of possible activities for the role:

     

    • Learn about our customers and their operations
    • Listen to customers and employees on our value Intrepid Direct brings its customers.
    • Email campaign organization and execution; scheduling, creating content, and following through to make sure email campaigns are executed.
    • Financial guidance and analysis of our best approaches to achieve best ROI.
    • Content creation; for website, advertising, emails, and conferences.
    • Trade and industry conference consulting; discovery & involvement in planning.
    • Paid search advisory, assist with paid search marketing firm requests and review results
    • Public Relations, have a consulting view and offer guidance on PR activities and ROI guidance.
    • Advertising advisory for brochures, handouts, and trade magazine.
    • Social media planning and guidance.

    WORK REQUIREMENTS

    • Assumes other tasks and duties as assigned by management
    • Participates in organizational meetings on a regular basis
    • Attends professional and/or continuing educational seminars and classes
    • May need to visit customer locations and participate in association conventions 

    WORKING RELATIONSHIPS & CONTACTS

    • Interacts continuously with all levels of employees of various departments
    • Must exhibit professional behavior at all times while representing the company
    • Ability to collaborate with team members and vendors

     

    Qualifications

    • Required Bachelor’s Degree in Marketing, Business, Management or related fields
    • Minimum of seven years of experience in Marketing, Advertising, Public Relation industry
    • Experience in leading marketing teams and projects
    • Build sustainable relationships of trust through open and interactive communication
    • Attend professional and/or continuing education seminars and classes
    • Financial leadership to help guide Intrepid Direct to best ROI. Balancing our desire to experiment with marketing and our need to be responsible of our investment dollars. Ability to quickly decide if the experiment was positive or failed to learn fast.
    • Minimal travel (for customer observation and learning)

    Behaviors & Performance

    • Customer Service Orientation: Takes responsibility for learning our customers’ needs
    • Planning & Organizing:  Ability to organize, multi-task, prioritize and manage time effectively

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