Berkley

  • Marketing Manager

    Location Name IL, Schaumburg - 425 N Martingale Road
    ID
    2018-2177
    Date Posted
    1 month ago(12/20/2018 12:27 PM)
    Company
    WRBC Support Services
    Primary Location
    US-IL-Schaumburg
    Category
    Sales/Marketing
  • Company Details

    WRBC logo_Update

     

    Founded in 1967, W. R. Berkley Corporation has grown from a small investment management firm into one of the largest commercial lines property and casualty insurers in the United States.

     

    Along the way, we’ve been listed on the New York Stock Exchange, seen our revenue soar well past $7 billion, and become a well-respected Fortune 500 Company.

     

    Today, the Berkley brand comprises 54 Berkley companies worldwide. Still managed by our founder and largest shareholder, W. R. Berkley Corporation is well-positioned to respond to opportunities for future growth.

     

    In April 2017, W. R. Berkley Corporation celebrated the 50th anniversary of its founding.

    Responsibilities

    Position within Berkley’s corporate marketing department to develop, implement and maintain integrated marketing strategies/tactics to drive business results.

     

     Main Job Tasks and Responsibilities

    • Plan and execute all online and offline marketing, including but not limited to tactics such as websites/landing pages, SEO/SEM, marketing database, email, mail, video, social media and display advertising campaigns
    • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Collaborate with agencies and other vendor partners

    Qualifications

    Requirements

     

    • BS degree in marketing or a related field
    • 5 to 7 years’ experience in all aspects of developing, managing, and implementing strategic/integrated marketing campaigns
    • Proven working experience in digital and traditional marketing; brand experience desirable
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Solid knowledge of website analytics tools (e.g., Google Analytics)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Mastery of PowerPoint and Excel
    • Ability to travel up to 25%

      

    Key Competencies

     

    • Excellent written and verbal communication skills
    • Formal presentation skills
    • Organization and planning
    • Strategic thinking
    • Problem analysis and problem-solving
    • Team-leadership
    • Adaptability
    • Creativity
    • Judgment
    • Decision-making

     

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