PRINCIPAL RESPONSIBILITIES AND DUTIES
§ Serves as Regional Vice President of the assigned region; provides leadership in the areas of business development, marketing strategy, and client service
§ Develops the annual regional business development plan and the strategies, tactics, and resources necessary to achieve and exceed regional objectives.
§ Conducts market needs analyses among potential new business sectors to identify strategies for long term growth development.
§ Builds regional teamwork; proactively communicates with regional associates on strategy, initiatives and results.
§ Promotes the integrity of the Company’s client service model by elevating needs of independent agents and wholesale brokers throughout the region.
§ Provides leadership and direction of the market research function in collaboration with the SVP Regional Operations.
§ Utilizes Key Risk reporting tools and client relationship management software to track, measure and analyze performance.
§ Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
§ Provides input and support to the Company’s leadership in the development of programs, affiliations and partnership arrangements.
§ Coordinates marketing efforts of independent agents and wholesale brokers to ensure alignment with strategic plans and objectives.
§ Provides business development and marketing skills and expertise to the region by developing and mentoring a team capable of carrying out the necessary strategies and tactics.
§ Actively participates in professional societies and activities related to the workers’ compensation industry.
§ Contributes to other projects and duties as requested by leadership.