Berkley

  • Digital Marketing Specialist

    Location Name AZ, Scottsdale - 7233 E Butherus Drive
    ID
    2018-1926
    Date Posted
    2 months ago(9/25/2018 5:16 PM)
    Company
    Nautilus Insurance Group
    Primary Location
    US-AZ-Scottsdale
    Category
    Sales/Marketing
  • Company Details

    Nautilus Insurance Group

    We have specialized in providing solutions for Excess and Surplus Lines Commercial Property and Casualty insurance coverage for more than 30 years.

    We have more flexible policy terms and premium rates on a non-admitted basis. Our focus is small to medium Property and Casualty risks on both an admitted and a non-admitted basis.

    Our offerings are distributed through partnerships with appointed wholesale surplus lines producers. Our relationships are defined by mutual success, speed to market, customer-centric focus and an expanded appetite. 

    Coverage placed by Nautilus Insurance Group is provided by Nautilus Insurance Company and Great Divide Insurance Company, both W. R. Berkley Corporation members with A.M. Best (Superior) A+ XV ratings.

     



    Nautilus Insurance Company

    Nautilus Insurance Company was formed in 1985 and operates as an eligible Surplus Lines insurer in all states except Arizona, where the company is domiciled and serves policyholders as a licensed, admitted insurance carrier. NAIC #17370.

    Great Divide Insurance Company

    Great Divide Insurance Company is domiciled in North Dakota and licensed as an admitted insurer in 49 states and the District of Columbia. In Arizona, Great Divide operates as an eligible Surplus Lines insurer. NAIC #25224.

    Excess and Surplus Market

    The Excess and Surplus Lines industry provides a market for insurance covering hard-to-place, unusual and high risks not typically written by the standard markets.

    Responsibilities

    The Digital Marketing Specialist will be in a highly interactive role on our marketing team. This person’s creative and technical work will be critical in enhancing the Nautilus brand digitally. The Digital Marketing Specialist will not only think about the backend, but also the way users interact with the website and digital content.

     

    Some key responsibilities include: 

    Web Development 

    • Manage and enhance website and digital properties through creation and updates of content and digital assets.
    • Create and maintain landing pages for campaigns.
    • Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.
    • Take accountability and ownership for all your projects through creation, test and deployment phases.
    • Prepare to address and improve any technical issues.
    • Develop and manage corporate event app
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Marketing Analytics 

    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
    • Identify trends and insights, and optimize spending and performance based on the insights.
    • Monitor and report on digital campaigns using google analytics.
    • Brainstorm new and creative growth strategies.
    • Assist in development and execution of marketing campaigns and drive optimization efforts for online marketing campaigns.

    Marketing and Design 

    • Build and execute email campaigns communicating a wide variety of messages across multiple audiences.
    • Create a variety of content assets across a variety of digital properties; websites, social media, internal digital platforms, etc.
    • Collaborate on and oversee various marketing projects and initiatives.
    • Collaboration with the team across multiple facets:
    • Create promotional materials (digital).
    • Research and apply new software or design concepts.
    • Confer with others to discuss and determine design needs.
    • Collaborate with others to develop or refine designs.
    • Additional duties and creative roles as assigned by management.

    Qualifications

    • Two (2) years of experience managing website content and information through content management systems (or directly in HTML/scripted code), including one (1) year of experience with marketing, digital and graphic design tools.
    • Broad knowledge of the concepts, practices and tactics of digital marketing (e.g. display, search, social, website UX/UI, email, conversion optimization, content syndication, etc.).
    • Experience in leveraging digital tactics in driving direct response marketing.
    • Understanding and experience working with digital/website analytics platforms; with the ability to use these tools to interpret data to build actionable analysis and report on performance.
    • Experience with email automation/marketing automation platforms is a plus.
    • Strong working knowledge of the interface layer of digital marketing/communications (e.g. HTML/CSS, graphic asset creation, some JavaScript, etc.).
    • Strong understanding of direct response marketing/Internet marketing.
    • Self-initiative to learn and expand their coding knowledge.
    • Strong organizational skills and the ability to manage multiple tasks in a fast-paced, ever-changing environment.
    • Excellent written and oral communication skills to effectively convey creative marketing ideas and influence key decision makers
    • Excel experience is required; with advanced Excel skills to perform data querying, statistical analysis packages and pivot tables being a plus
    • Ability to communicate through various formats including phone and email.
    • Throughout extended periods, must be capable of sitting, squatting, standing, kneeling, bending, or walking throughout the work day. Must be capable for working in front of a computer for extended periods of time.
    • At least 21 years of age and authorized to work in the US.
    • Proper employment documentation; Reliable transportation and valid driver’s license.
    • Environmental Requirements and Exposure, depending on work site location.
    • Saleforce.com and CRM experience desired

    EDUCATION

    • Bachelor’s Degree in relevant course of study is required.
    • The above requirements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, and this job description may be amended at any time.

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