• Senior Marketing Director

    Location Name FL, Jacksonville
    Date Posted
    3 months ago(7/31/2018 6:06 PM)
    Carolina Casualty Ins Grp
    Primary Location
  • Company Details

    Carolina Casualty Logo


    For 75 years, Carolina Casualty has been a premier insurance brand in the trucking industry. We specialize in writing liability, physical damage and motor truck cargo insurance for local, intermediate and long-haul truckers, as well as private carriers.


    The culture at Carolina is one of family. We aren’t one of those big corporations where your hard work goes unnoticed. If you want to contribute to an organization where you really can make a difference, then search no further. We are looking now to add creative, collaborative, and positive individuals who can add value and quality to our team.


    To find out more about Carolina Casualty click here.





    Assist in development of Company strategy and implementation with specific responsibility for management of the distribution system




    • Implement formal prospecting plan and evaluate prospective agents and brokers; make recommendations based on Company goals and objectives
    • Develop and expand both wholesale and retail agency distribution networks
    • Recommend new programs, products and/or lines of business and evaluate for potential profitability
    • Communicate preferred underwriting appetite as well as new products/services/coverages to agents and brokers
    • Build long-term relationships with key agencies, insureds and industry associations
    • Monitor agents and brokers against objectives relative to profitability, production, and service performance; consult with Underwriting and recommend appointments and terminations
    • Maintain agency/broker contracts per guidelines
    • Monitor competitor and industry landscape; provide reports on trends and activities in the marketplace
    • Work closely with Underwriting to make informed, data driven decisions
    • Create and distribute marketing material as appropriate
    • Oversee all advertising and promotional endeavors on behalf of the Company; manage marketing/advertising budget
    • Update website, social media sites, and employee Portal as appropriate
    • Host visiting agents and brokers; set itineraries and ensure that respective Company personnel are involved as appropriate
    • Represent the Company at agency functions and trade shows/conventions


    EDUCATION/CERTIFICATION:  Bachelor’s Degree, Marketing preferred


    EXPERIENCE REQUIRED:   8-10 years in Insurance Industry (Trucking and Public Transportation experience preferred); minimum 5 years of marketing related experience



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