Preferred Employers Insurance, A Berkley Company specializes in providing workers’ compensation insurance to California business owners. The company serves three major client segments: Small Business Owners, Mid-Larger Businesses and Group Association Members (Programs). The company’s distribution partners (agents & brokers) number 400+ locations throughout the state. Preferred serves 10,000 policyholders and provides medical claims handling and claims management for policyholders as needed to care for injured workers. The company is rated A+ Superior by industry-rating organization, AM Best & Company.

 

The company is an equal opportunity employer.

The Creative Marketing Specialist plays a critical role in the execution, optimization, and analysis of digital marketing strategies designed to enhance brand awareness, drive broker and client engagement, and support business development initiatives. This role focuses on the full spectrum of channels—including website, email, social media, SEO, and online content—while ensuring all campaigns align with brand standards and strategic objectives.

 

Key functions include but are not limited to:

• Plan, organize, and execute digital marketing campaigns across multiple channels (website, email, social media, paid advertising).
• Develop and manage marketing materials and content, including website copy, blog articles, social media posts, press releases, promotional assets, and infographics.
• Create and modify graphics to support and maximize the effectiveness of digital campaigns.
• Assist with website management, redesigns, and ongoing updates—incorporating SEO and Google Analytics practices.
• Utilize marketing automation and CRM tools to track contacts, maintain data hygiene, segment target audiences, and personalize outreach efforts.
• Develop, deploy, and manage email campaigns, including custom campaign content development, distribution list management, and reporting on campaign analytics.
• Lead or support the formulation and execution of social media strategies that advance the company brand and marketing initiatives.
• Monitor, analyze, and report on digital campaign effectiveness, providing insights and evidence-based recommendations for continual improvement.
• Coordinate with internal teams, external vendors, and distribution partners to ensure timely delivery and consistency of marketing initiatives.
• Stay current on digital marketing best practices, with a strong emphasis on email marketing and digital channel optimization.
• Project manage company events, business development programs, and market research initiatives, including calendar and budget.
• Collaborate with sales team and external vendors on ongoing industry events and branded merchandise needs.
• Contribute to the maintenance of marketing documentation, template updates, and process productivity improvements.
• Assist with internal and external communications to ensure a unified brand message across all touchpoints.
• Perform additional tasks as required to support the marketing team and achieve departmental goals.

• Bachelor’s degree in Marketing, Communications, Advertising, Business, Computer Science, Information Technology, or a related field (preferred).
• 2-4 years of hands-on experience in digital marketing, branding, communications, advertising, or a related field.
• Proven experience developing successful digital campaigns using marketing automation tools and CRM systems (preferred: Salesforce, Mailchimp, Hootsuite).
• Prior experience with website CMS and graphic design software (preferred: Adobe Creative Suite, Canva).
• Project management software experience (preferred: Trello, MS Planner).
• Strong communication skills, with the ability to clearly convey ideas in both written and verbal formats.
• Analytical mindset, with experience in data analysis, campaign tracking, and evidence-based decision-making.
• Understanding of the insurance industry and policy lifecycle, enabling tailored marketing across the customer journey.
• Highly organized and collaborative, with strong time-management skills and the ability to juggle multiple projects.
• Confident presenter, capable of articulating concepts and results to stakeholders and clients.
• Self-starter with a strong sense of ownership, able to work independently and within cross-functional, distributed teams.
• Detail-oriented and solutions-focused, with a track record of innovation and continuous improvement.

We do not accept any unsolicited resumes from external recruiting agencies or firms.

The company offers a competitive compensation plan and robust benefits package for full time regular employees which for this role include:
• Base Salary Range: $58,000 - $77,000 annually
• Benefits: Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans.

The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.