The Senior Vice President of Marketing and Sales is responsible for
- Creating the operational conditions inside and outside the company that will cause the Preferred brand to influence brokers, consumers and employees to choose Preferred as their insurance company of choice.
• This senior leadership role is all about the productive management of distributors, programs/deals and motivating our employees to be the best they can be at attracting clients to Preferred Employers. This senior job also involves developing and driving the necessary strategies and plans to maximize profitable growth for Preferred Employers in California and beyond.
• This is a senior executive, multi-faceted leadership job representing both Preferred Employers Insurance Company and Preferred's captive agency, Preferred Connect Insurance Center, LLC.
Key functions include but are not limited to:
- Develop, implement and drive marketing and sales plans with distributors, including leading our in-house agency, to meet company goals.
- Identify, develop, implement, and manage program sales to meet both Preferred’s and Preferred Connect’s sales goals.
- Provide strong leadership and clear direction to employees as required for the company to achieve its production and retention goals and objectives regardless of market cycle.
- Create conditions that will foster successful direct to consumer sales without creating channel conflict.
This is a significant leadership position in the company that requires a high-level of communications skill, direct broker contact, direct selling contact with targeted prospects/clients and clear knowledge of customer experience technology tools. Job demands prospecting and finding qualifying deals as well as leading managers and other leaders in the successful sale of large programs and deals. Expectation is that candidate operates as needed when needed where needed to get the job successfully accomplished for Preferred Employers.