AVP, Product & Distribution

Location Name CA, San Diego - 9797 Aero Drive
Date Posted
4 months ago(3/1/2024 10:09 AM)
Preferred Employers Insurance
Primary Location
US-CA-San Diego

Company Details

Preferred_ICIMS_Logo 2023

Preferred Employers Insurance, A Berkley Company (“Preferred”) specializes in providing workers’ compensation insurance to California business owners. The company serves four major Product/Client Segments: Small Business, Mid-Sized CORE, Larger Businesses (Middle Market) and Group Association Members (Programs). The company’s distribution partners (agents & brokers) number just under 400 locations throughout the state. Preferred serves 11,000 policyholders and provides medical claims handling and claims management for policyholders as needed to care for injured workers. The company is rated A+ Superior by industry-rating organization, AM Best & Company.


Company URL:


The Company is an equal employment opportunity employer.


The Assistant Vice President - Product & Distribution will lead the operations and management of our largest product line to ensure continued achievement of profit and loss targets. This leadership role includes ownership and implementation of user-friendly product features, creating digitally-enabled underwriting workflows, managing the product’s business mix portfolio, launching marketing programs to strengthen branding, and translating the product segment’s goals and end-user needs into a distribution strategy that prioritizes profitable growth. The Assistant Vice President – Product & Distribution will also be responsible for assessing technology options for implementation as needed to ensure optimal segment productivity and industry-leading user experience. A key expectation of this role involves using data-driven customer sourcing techniques to generate sustainable revenue and profit. 


The ideal candidate will have experience in strategic planning, product ownership, business operations, data analytics, underwriting decision-making and business development. Experience in California workers compensation insurance a definite plus.


The Assistant Vice President – Product & Distribution will:

  • Operate as an independent thought leader with dual accountability to both PEI’s President and Chief Actuary.
  • Own product roadmap and lead all aspects of product strategy, development, production and management.
  • Manage product segment KPIs to ensure achievement of productivity, profit and growth targets.
  • Identify operational improvements to create efficient product delivery and best in class customer experience.
  • Analyze new tech/digital tools to develop templates for optimizing the presentation of new business, renewals, declinations and appetite.
  • Create, test and implement automated pricing and exposure models.
  • Conduct analytical research to identify new business and renewal opportunities.
  • Work closely with product stakeholders including, Underwriting, Marketing, Sales and Actuarial on strategy, regulatory changes, compliance, customer service, workflow and implementation schedules.
  • Other duties and special projects as assigned.


  • Bachelor's degree
  • Project Management Certifications such as CAPM (Certified Associate in Project Management), PMP (Project Management Professional) a plus.
  • Industry designations such as CPCU, CIC, ARM, AU, WCIRB Essentials or similar designations a plus.
  • Minimum 10 years as a product manager, production underwriter, or underwriting director.
  • 5+ years of experience in workers compensation insurance.
  • Ability to work cross-functionally with technical, underwriting, marketing, sales and senior leaders.
  • High-competency analytical skills using Excel, PowerBI and other data evaluation tools are required. Data analysis and data visualization a plus.
  • Strong time management skill required for organizing, prioritizing and managing multiple projects.
  • Experience communicating product design, Management and go-to-market strategies and plans.
  • Familiar with researching, learning and vetting new technology solutions.
  • Effective written and oral communications skills
  • Data-driven and detail-oriented.
  • Strategic thinker with a passion for getting things done.
  • Self-starter, innovator and curious by nature.
  • Travel (10% to 15%) may be required to meet with customers and to corporate offices.

Additional Company Details

We do not accept any unsolicited resumes from external recruiting agencies or firms.

The company offers a competitive compensation plan and robust benefits package for full time regular employees which for this role include:
• Base Salary Range: $104,000 - $192,000 annually
• Eligible to participate in annual discretionary bonus.
• Benefits: Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans.

The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.


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